Everything Apple Is Trying To Kill With iOS 9

Apple Wallet vs. PayPal, Google Wallet & Others

Apple’s Passbook app is being rebranded as Wallet in iOS 9, and alongside the launch will now allow consumers to save their loyalty and rewards cards in addition to their payment cards.

The Wallet app also helpfully suggests the card you need when you’re in the store.

Kohl’s, JC Penney and BJ’s will be the first retailers on the platform, and Walgreens and Dunkin Donuts will be bringing rewards cards to the Apple Pay platform.

Unlike with Google Wallet, Apple started small with its Wallet ambitions – first letting users get comfortable with using the app for things like airplane boarding passes or train tickets before adding in support for payment cards in later years.

Google Wallet, which was Google’s first attempt at a mobile wallet, faced competition from mobile carriers who fought against it, limiting its usefulness. Now it’s going to be reintroduced as a peer-to-peer payments app, while “Android Pay” becomes Google’s new payments service and an answer to Apple Pay.

Apple Pay and Apple’s new Wallet app will also compete with PayPal, which had been trying to get its service on point-of-sale terminals in stores but has faced slow adoption.

Through a partnership with Square, Apple is also taking on PayPal Here (PayPal’s own dongle-based card swiper) with a new card reader capable of accepting Apple Pay payments.

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